The Look of Fine Leather
Remember last week when I mentioned that my design choice for our splash screen won the Facebook contest? Well Genny is here today to share why she was hoping that we wouldn’t change the splash screen at all. Here’s Genny:
The group crammed in the small office represented all facets of Olive Tree’s operations. The matter of discussion: the iconic opening splash screen of Olive Tree’s Bible study app. I had answered the call to attend this meeting, a voluntary gathering, as I was bewildered why we would change from the faux-leather cover that currently greeted users of all of our apps.
I consider myself to be a technically progressive fifty-something individual, and loved it when we adopted that splash screen. It reminded me of all the well-used Bibles sitting on my shelf, now collecting dust. It was nostalgic. It was comforting. It was more than pixels for me.
“I really like our current screen,” I volunteered, “it makes an emotional connection for me. Why do we feel the need to change?”
Looking around the room I was encouraged to see agreement on many faces, including our thirty-something manager of engineering immediately to my left. They felt it too, I thought. Let’s put this crazy idea to change the splash screen to rest. I thought I could build a consensus that would ensure all Olive Tree users would continue to gaze lovingly and nostalgically at their device as their Olive Tree app booted up, forever connecting those glowing pixels to the printed and bound Bibles on all our shelves.
But it was not to be so easy. A twenty-something member of our marketing team replied honestly (if a little bluntly) “It just looks old to me.” I stopped and stared, trying to think of a suitable rebuttal. Who best represented our customer? I wondered. I was sure I was right. But inside I knew there was a nagging truth behind her words that I couldn’t deny: a whole demographic group had reached adulthood while I wasn’t looking. And they didn’t use leather-bound Bibles. Not ever. For them, our appropriately “skeuomorphistic” leather splash screen had no meaning, no nostalgia, only a sense of datedness.
Putting aside what it meant for me as an individual, I considered what such an understanding meant for us, as a company. We have a lot of customers that are just like me, yes, but we also have a lot of customers who are just like this young professional. How do we bridge that gap and be relevant? To their credit, the marketing team members put the whole matter up to a vote on our Facebook page. Our original screen was placed with two alternative options. What could be fairer? Although my leather cover didn’t win, I was glad to see it did receive a respectable number of votes.
I think I’m ready to move on, placing both feet solidly in the digital world. After all, my print Bibles are already collecting dust. I saw the advantage of Bible software clearly in 2003 when I purchased my first Olive Tree product for my Palm Pilot. But I lived in a dual world, figuratively holding the bound Bible in one hand and the digital one in the other. I guess it just never occurred to me that one day only one hand would be necessary!
Thanks for sharing, Genny. Do you ever feel like you are getting left behind as technology continues to progress? You can leave us a comment by Clicking Here.